What PLR Is and How You Can Benefit From It

While you may be an excellent marketer, you may not be very good at creating relevant, useful content for your subscribers. That’s why it’s sometimes better to ask someone else to do the work for you. Here, you’ll learn more about PLR or private label rights content.

PLR: What Is It?

When you sell PLR content, you’re selling eBooks, autoresponders, articles, and more under your own name. There are varying types of content, different ways to get it, and varying rights conveyed to you once you’ve paid for it. However, when you get the right of authorship, you can edit content, break it into chunks, compile it, publish it on your own sites, and more. PLR newsletters are great if you’re an affiliate marketer because they’re relatively inexpensive, you can edit them, add your own links, and claim them as your own. You don’t have to look that far to find a private label rights store, and it’s a lucrative business for writers, who can make more from a single article sold many times than they could make doing the same work on a contract basis.

What Does the Content Look and Sound Like?

PLR recipes with photos often come in packs. For instance, you may find a pack of recipes for Italian, Chinese, or Indian food, with each pack containing multiple recipes and high-quality photos. The quality of these articles can vary by provider; while some are of the highest quality, others may have poor wording or grammatical errors. Even if the provider says that their writers are all English speakers, that doesn’t mean the content is perfect. Ideally, you’ll be able to see a sample of the content before you buy. You may need to do some editing to make the cheap PLR articles seem more unique to the search engines, so keep that in mind.

Duplicate Content Penalties

These penalties occur when multiple sites use the same free health PLR articles and the search engines consider the pages to be too similar to warrant separate search results. Your page may get pushed into the ‘supplemental listings’ category, and you’re unlikely to get any traffic. To avoid such problems, it’s best to rewrite at least half the content when you’re putting it on your site and you want the search engines to index it. If you’re using a PLR report in an eBook or a newsletter, it’s not typically necessary to rewrite it unless you want to customize it for a specific audience.

Buying Individual Packs

You may come across sites selling single PLR packs for a low price. While it’s typically less than the cost of membership to a PLR site, it’s often more expensive per article. The content may not always be of top quality, and you may miss out on the sense of community you’d get from a membership site. However, if you just need a few pieces of content to populate your blog, it may be worth a try.

Reusing PLR

  • Reword it and use it on your site (or hire someone else to rewrite it for you!)
  • Assemble articles into an eBook for use as a viral marketing method
  • Load articles into an email autoresponder
  • Create a YouTube video script

You can assemble parts of different articles to create an original article, or you can use PLR content as the basis of your research. With the versatility and adaptability of PLR, it’s no wonder why many marketers are relying on private label rights content.